Melbourne, Victoria Australia 
Web design is ever-changing. The trend for the best and popular is evolving with the technology and demand. Business needs to stay up to beat this rising demand for new and fresh things in the digital realm. And if they don’t follow these trends, they potentially could lose customers and their brand image.
Keeping up with the web design trends can be difficult. Companies need to constantly update and adapt their website to follow these trends, which can cost money. But the last thing you need is a potential customer visiting your website and losing interest because it looks dull and old.
Likewise, we made it easy for you! This article will feature 8 Web Design and UI Trends that you need to look for in 2022 – from accessibility, interaction, and animation.
Why is a Responsive Web Design Important?
Before going right to the trends, it’s first essential to understand why it is necessary to find the right web design. Here are some reasons why creating an excellent and responsive website is critical.
1. Website is your first line to customer and impression.
Your website reflects your brand, image, and reputation. When a potential customer visits your website for the first time, it gives them their first impression of your business. Within this first interaction, you need to positively impact your audience.
If your website is designed poorly and antiquated, audiences won’t trust your website. If it looks shady or scummy, they might deter your website and business.
Likewise, it’s essential to keep your website design updated and new. An excellent design website signals trust to audiences. If your website looks nice, they will feel confident to trust your business. It means you invest a remarkable amount of money and time in building your website.
A good web design will help you get traffic that leads to conversions.
2. It helps with your search engine optimization (SEO)
Many web design elements influence how you showcase your content on your website. This sometimes affects how search engines crawl and index your web pages.
We all know how important SEO is in the digital marketing arena, which you should not mess up. Certain web design elements can directly affect your SEO. As such, your design and code must be SEO-friendly.
2022 Web Design and UI Trends
Here are a few of the trends in web design that you can anticipate in 2022:
1. Dark Mode
Thanks to most browsers, mobile devices, and apps’ ability to toggle between light and dim modes, the dark way is becoming more prominent. And because of its popularity, many users prefer a design that can revert to deep color for the website and user interface.
Image courtesy of www.britishmuseum.org
Likewise, more designers now embrace the aesthetics and moody effect that dark mode provides. It also serves a couple of different functions as follows:
- A dark backdrop can emphasize and pop elements from the screen
- It Impacts the overall vibe of the message you are giving to the audience
- It can be used for an ultra-modern looking website
- Reduce eye strain for visitors if they spend a lot of time on screens.
So, for designers making dark mode an option, try to think about it will work when creating a lighter interface. Remember that it’s not just a colour invert. The color palette should work in dark mode, making it readable and functional.
2. Simplicity
“Simplicity is the ultimate sophistication.” – Leonardo da Vinci.
Calming colors, fewer words, minimalist design, and clear CTA is what simplicity is all about. Lately, page design is going towards a lighter weight and faster experience. Web sites encourage visitors to explore other web pages rather than putting everything upfront on one page. Most web pages have shortened messaging with CTA to visit other pages to learn more.
This practice is primarily due to several reasons related to SEO as follows:
- Most visitors experience information overload when visiting a website. Most readers leave the website immediately after seeing a block of complex information. This could hurt your website’s bounce rate.
- Page load time or speed affects your SEO. Having enormous and heavy elements in your webpage would likely hurt your page speed.
- Creating Call to Actions (CTAs) on your web pages will help users move towards the sales funnel. Moreover, it boosts their likelihood to explore your website to learn more about your product.
- Simplicity lets you convey information in a way that will expand their interest in your products and services rather than feeling overwhelmed.
3. One-page websites
A one-page website does not necessarily mean a complex one. It does not mean skipping menus and just putting every piece of information on one page. In contrast, it is creating a subject matter narrower and simpler.
A one-page website is ideal for businesses with a specific product or experts presenting their portfolio or a single product. This type of website represents the feeling of looking at a flyer and just giving the customer a glimpse of the product or services. It lets the reader focus on reading the entire page.
4. Gradient
Gradient became a prominent part of design bake in the late 2000s. It adds color and depth to designs, making it eye-catching background. Recently, using gradient colors came back to life as more prominent brands (such as Instagram) used gradients on their web design or logos.
Image courtesy of Gucci Beauty Foundation
This trend is becoming more prominent and continuous to be popular.
5. App-like experiences
The digital age has changed the way we use applications. Everyone heavily relies on an app to go on our daily lives. Nowadays, users have gotten used to apps where interaction and dynamic experiences are the norms. As such, web designers should bring that interaction and energy to websites.
Many web designers have integrated a lot of interactive features into their designs. The latest tools for site building make interaction-focused techniques like swiping, roulette, and others easier to build.
6. Accessibility and availability
Accessibility and inclusivity are more than just a fad. It’s a growing need to accommodate people with disabilities, even on web design. Having a website that helps people with needs navigate a website enhances your brand reputation, creates a good customer service image, and expands your market.
Image courtesy of Hilton Colombus at Easton
Elements that designers can include in their accessibility adjustments are as follows:
- Provide sufficient contrast in color and textures
- Allow manual font size adjustment
- Add focus indicator when clicking CTA
- Grant Keyboard accessibility or shortcuts
- Include alt text for screen-readers
7. Mobile-Friendly
Mobile-friendly web design isn’t just an option anymore. According to Bank My Cell, 80.63% of the world’s population will use smartphones in 2021. So, if you want to increase your traffic, your website needs to be optimized and designed with mobile.
Creating mobile-friendly websites can help you boost your sales and engage with consumers across all devices. In addition, in 2018, Google’s algorithm highlighted mobile-friendly websites on their SERPs. If you want to keep your SEO ranking high, it’s crucial to have a mobile-friendly design.
8. Fast Website Load Time and Page Speed
As mentioned earlier, web design and SEO come hand-in-hand in today’s digital marketing arena. Many web design elements affect search engine ranking as it affects the experience and visibility of the website to both user and search engine crawlers. This usually could lower SEO rank and the possibility of losing potential customers.
One most essential aspects of web design that affects SEO is the load time of the overall website and elements. Quick loading times have been a vital SEO factor for years. It remains a priority of Google’s algorithm to rank well and convert traffic to this day.
According to a study conducted by Portent in 2019, the website conversion rate usually drops by 4.42% with each additional second of load time. If it takes more than 5 seconds to load your website, visitors will likely leave. In addition, Google mentioned that page load time that goes one to ten seconds has the probability of a 123% bounce rate for mobile visitors.
Moreover, a higher bounce rate negatively affects your traffic and your SEO rank. The most prominent search engine takes a higher bounce rate due to poor content and reliability.
Is it really crucial to keep up with these Trends?
Web design and development are constantly changing. As the web evolves, the design itself will be more advanced. As mentioned early, using outdated layouts and features may negatively affect your credibility and performance, especially if you are a well-known company.
In addition, technology is continuously improving, and consumers will buy whatever the latest devices are. You need to remain competitive with the market and adapt to these technologies to accommodate your current and potential customers.
Following these trends will also help your brand stay fresh and original.
Are you ready to design your website?
These are just a few of the web design trends you can incorporate into your website. Remember that not all of these are needed to be included just to be trendy. You need to develop them thoroughly and work with what your brand aims for.
You can combine or match them, as long as it captures your goal and style.
And when you finally decide to build your website, contact us to help you. Remote Developer offers the best website development services in Australia. Contact us now!